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Fender Guitars: An American Icon, Found Locally at Heid Music For over 70 years, Fender has shaped the sound of modern music—from the twang of country and the punch of early rock ‘n’ roll to the soaring leads of classic rock and beyond. And while Fender’s legacy began in a small California workshop, musicians here in Wisconsin can explore that same legendary craftsmanship through Heid Music, your trusted local source for Fender guitars, amps, and accessories. A Humble Be …