About Heid Music

About Our Beginnings

Peter “Duke” (Papa) Heid, a musician himself, founded Heid Music in 1948.  During the debut year of the company’s operation, Peter welcomed a partnership with Gerald “Buck” Jensen, who, like Peter, was a veteran of the United States Army Band.  The original store location was in the 300 block of West College Avenue, in Appleton.

Our Story

In late 1957, Heid Music moved to its present location at 308 E. College Avenue in Appleton.  Since the mid-70's, Heid Music has been a full line music playground including: band & orchestra instruments, guitars, amps, drums, acoustic & digital pianos, sheet music, band & orchestral rentals and repair service, and accessories for all instruments. Heid Music also provides an education center with group and private lessons.


Today, Heid Music is proud to be a community music resource in Appleton, Green Bay, Stevens Point, Oshkosh and Madison.  Our website,, serves as an online information resource and offers musicians 24/7 shopping.  We ship throughout the continental United States, offer in-store pickup and free school delivery throughout much of Wisconsin and the Upper Peninsula of Michigan.


We are a third-generation family-owned business with a team of passionate & knowledgeable music enthusiasts.  We strive to be the resource for all things music, for musicians at any age and any stage.  We aim to inspire people to bring out their inner musician, and let us help them to make the beat possible by connecting people to their instrument and community through music.  We enjoy expanding the possibilities & opportunities in music education.

Why Heid Music?

Imagine a world without music – it would be a nightmare! Learning to play a musical instrument has remarkable benefits for both your mind and body. Studies reveal that it's like giving your brain a full-body workout. This is precisely why Heid Music places such immense importance on nurturing music education and programming within schools and the community.


We actively support numerous programs and events each year through donations, music workshops, and sponsorships. Our dedication is showcased in our exceptional Band and Orchestral Rental program, meticulously designed to accompany beginner student musicians throughout their musical journey.

Our Journey of Achievement

Our Journey of Achievement

Throughout the decades, Heid Music has maintained a commitment to giving back and continuously improving. The appreciation goes both ways, as we've garnered numerous accolades thanks to our incredible customers, outstanding music manufacturing partners, invaluable community collaborations, and our talented team. We're humbled and grateful for the recognition.

Recently, our efforts led to being named one of the top 50 music retailers in the U.S. by Music Trades Magazine, achieving recognition as a NAMM (National Association of Music Merchants) top 100 music dealer, earning the Best of Madison Gold award for Best Musical Instrument Store, and more.


However, our true success lies in those moments when we help a musician play their very first note, introduce them to new musical horizons, guide them through instrument auditions, or aid our customers in realizing their musical dreams. Let the music play on!

Our Mission

To spread happiness and enhance life quality through music and music education.

To actively contribute to and serve the communities we engage with.

To champion and uphold music education in all its forms.