Fender Guitars: An American Icon, Found Locally at Heid Music

Fender Guitars: An American Icon, Found Locally at Heid Music

For over 70 years, Fender has shaped the sound of modern music—from the twang of country and the punch of early rock ‘n’ roll to the soaring leads of classic rock and beyond. And while Fender’s legacy began in a small California workshop, musicians here in Wisconsin can explore that same legendary craftsmanship through Heid Music, your trusted local source for Fender guitars, amps, and accessories.

A Humble Beginning, A Historic Legacy

Fender’s story begins in the 1940s, when radio repairman and inventor Leo Fender began experimenting with musical equipment in Fullerton, California. His early creations, built alongside collaborator Doc Kaufmann, included lap steel guitars and tube amplifiers designed to meet the needs of the rising Hawaiian music craze. By 1946, Fender was designing and producing amplifiers under his own name, including the now-legendary Princeton, Deluxe, and Professional amps—known to collectors as “woodies.”

These sleek, hardwood amps became the new standard in tone and performance. They were loud, reliable, and designed with working musicians in mind—qualities that would define everything Fender made from that point on.

Game-Changing Guitars: The Telecaster and Precision Bass

In 1951, Leo Fender released two instruments that would revolutionize music forever: the Telecaster and the Precision Bass.

The Telecaster, the world’s first mass-produced solid-body electric guitar, delivered bright, punchy tones and a rugged design that made it a favorite for working guitarists across genres. At the same time, the Precision Bass redefined what was possible for bassists—offering a portable, fretted, and fully amplified alternative to the upright bass. With the introduction of the powerful Bassman amplifier, small bands could finally fill a room with sound, paving the way for modern rock combos.

The Stratocaster: A New Era of Expression

Just a few years later, in 1954, Fender unveiled the Stratocaster—a guitar that remains the gold standard of electric instruments. With its contoured body, double cutaway design, and innovative synchronized tremolo bridge, the Stratocaster offered unmatched playability and tonal flexibility.

Whether in the hands of blues pioneers, rock legends, or experimental jazz artists, the Strat’s signature sound has left an indelible mark on music history. It’s a guitar built not just to last, but to inspire.

Fender at Heid Music: Your Wisconsin Connection

At Heid Music, we’re proud to be your local partner for all things Fender. Our stores across Wisconsin offer a handpicked selection of Fender electric guitars, bass guitars, amplifiers, and accessories—including iconic models like the Telecaster, Stratocaster, and Precision Bass, along with modern takes on classic designs.

Our knowledgeable staff is here to help you find the right instrument, whether you're picking up your first guitar or adding a new favorite to your collection. And with trusted repair services and personalized support, Heid Music is committed to helping musicians at every stage of their journey.

Come experience the legacy of Fender—right here in Wisconsin.