Director Resources
From recruitment to performance, we're here to support you and your students.
For over 75 years, Heid Music has been dedicated to supporting music educators and students across Wisconsin and beyond. As a third-generation family-owned business, we understand that quality instruments and expert service are the foundation of every successful music program.
From our beginnings in 1948—founded by musician and Army Band veteran Peter "Duke" Heid—we've remained committed to one mission: championing music education in all its forms and ensuring every student has access to instruments that inspire confidence and performance excellence.



- Thomastik-Infeld strings deliver consistent tone, long-lasting performance, and reliability that helps young musicians thrive in school ensembles
- K&M stands provide durable, stable, and easy-to-use support for instruments in busy rehearsal rooms and on concert stages
- Boveda humidification solutions protect valuable instruments from damage, ensuring long-term investment in your program while keeping instruments performance-ready

- Explore the trusted craftsmanship of the Conn-Selmer family of brass and woodwind instruments—designed to support growing musicians from their first notes through advanced ensemble performance
- Built for the real-world demands of middle and high school band programs, with proven durability that stands up to daily rehearsals, travel, and performance schedules
- Backed by comprehensive warranty coverage and service support, helping protect your program’s investment and ensure long-term student success
WFRV Band of the Week: Featured Performances
Watch these outstanding Wisconsin high school bands featured on WFRV's High School Sports Xtra Band of the Week.
Get Your Band Featured on Local Television
WFRV Local 5 highlights high school marching bands throughout the fall season, giving your students and program valuable media exposure and community recognition. This is an excellent opportunity to celebrate your band's hard work and dedication while raising awareness about the importance of music education in your school.
Why Submit Your Band:
- Showcase your students' talent and dedication on local television
- Build community support and pride for your music program
- Raise awareness about your program's activities and achievements
- Create excitement and boost morale among students and families
- Generate visibility that can help with program advocacy and support