About Our Beginnings

Peter “Duke” (Papa) Heid, a musician himself, founded Heid Music in 1948.  During the debut year of the company’s operation, Peter welcomed a partnership with Gerald “Buck” Jensen, who, like Peter, was a veteran of the United States Army Band.  The original store location was in the 300 block of West College Avenue, in Appleton.

Our Story

In late 1957, Heid Music moved to its present location at 308 E. College Avenue in Appleton.  Since the mid-70's, Heid Music has been a full line music playground including: band & orchestra instruments, guitars, amps, drums, acoustic & digital pianos, sheet music, band & orchestral rentals and repair service, and accessories for all instruments. Heid Music also provides an education center with group and private lessons.

Today, Heid Music is proud to be a community music resource in Appleton, Green Bay, Stevens Point, Oshkosh and Madison.  Our website, heidmusic.com, serves as an online information resource and offers musicians 24/7 shopping.  We ship anywhere in the world, offer in-store pickup and free school delivery throughout much of Wisconsin and the Upper Peninsula of Michigan.

We are a third-generation family-owned business with a team of passionate & knowledgeable music enthusiasts.  We strive to be the resource for all things music, for musicians at any age and any stage.  We aim to inspire people to bring out their inner musician, and let us help them to make the beat possible by connecting people to their instrument and community through music.  We enjoy expanding the possibilities & opportunities in music education.

Why Heid Music?

Can you imagine a world without?  A nightmare!

Playing a musical instrument can do great things for your body and mind.  Studies show it is the brain's equivalent to a full body workout!  That's why Heid Music finds it so important to maintain a focus on music education and programming in schools and in the community.  We support hundreds of programs and events annually through donations, music workshops and sponsorships.  We have developed a top notch Band and Orchestral Rental program that's specifically designed to grow as the beginner student musician advances throughout their musical journey.

Our Success

Over the decades, Heid Music is proud to be a company that gives back and is always striving to do better.  Heid Music has received countless accolades thanks to our amazing customers, outstanding music manufacturer partners, terrific community partners and our talented team.  We more than appreciate it and appreciate you!  Most recently, we are proud to have been named a top 50 music retailer in the U.S. by Music Trades Magazine, a NAMM (National Association of Music Merchants) top 100 music dealer, Best of Madison Gold (Best Musical Instrument Store) and more.

The real success is when we have the opportunity to help a musician make their first note possible, introduce them to another form of music, audition a new instrument or help our customers accomplish their musical aspirations.  Play on!

Our Mission:

  • To bring happiness and help improve the quality of life through music & music education.
  • To contribute and be responsible to the communities in which we serve.
  • To promote and support music education.

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