Our Growing Family

Peter “Duke” Heid founded Heid Music in 1948, selling musical instruments and encouraging schools to offer music education. He is widely credited with bringing music and music education to the Fox Cities. More than 60 years and three generations later, Heid Music is the leading music emporium in Wisconsin with music stores in Appleton (est. 1948), Green Bay (est. 1979), Madison (est. 2011), Oshkosh (est. 2010) and Wisconsin Rapids (est. 1986).

Today many members of the Heid family make their careers in the family business—Todd Heid, president; Paul Heid, past president; Kim Heid-Mantey, operations & Heid Family Foundation; Bob Heid, Heid Family Foundation and DeDe Heid, marketing director. For the Heid family, making and supporting music is truly a family endeavor!

Repair Family

Heid is privileged to have a staff of skilled and respected repair technicians on-site at our stores. They have the expertise to repair your instrument and get it back into top playing condition. International musicians send their prized instruments to Heid for repair and our master technicians provide training throughout the country. In addition, our repair technicians work closely with our in-school representatives, ensuring the highest quality repairs and workmanship for all instruments.

Employee Family

Heid Music succeeds because of our dedicated and caring team. They have a passion for providing the finest quality musical instruments and accessories, outstanding customer service, expert repairs and effective lessons by esteemed teachers. Our entire staff is in tune with you—with more than 1,000 years of combined experience our musical family is uniquely qualified to meet your needs.

Customer Family

Bravo! A standing ovation goes to our customers… you totally ROCK! You are also JAZZy, CLASSICAL, POPULAR, FUNKy & FOLKsy… well, you get the idea. So, whether you are in a church choir, play the saxophone in school or the drums in a heavy metal band, we have the instruments, accessories, repairs and lessons for you. Heid offers quality products, knowledgeable and caring staff and fair prices to enhance your musical life!