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April 12, 2012 - Todd Heid awarded Friends of the Orchestra honor

April 12, 2012 08:00 AM


Todd Heid, president of Heid Music Company, was given the Friends of the Orchestra award April 17, 2012, at the All City Strings event.

James Heiks, curriculum coordinator for Fine Arts in the Appleton Public Schools, said the All City Strings program involves nearly all 1,000 orchestra players in the Appleton School District from elementary to high school.

Each year the All City Strings program hosts a concert. Previously, this concert was held in gymnasiums because it was the only place large enough to have all the students play in. For the past five years, however, the All City Strings concert has been held in the Appleton Performing Arts Center.

Heiks said thanks to Heid Music’s contributions to the program, the concert has now been able to be held in a true concert hall—the Performing Arts Center.

This year the Performing Arts Center was filled to capacity—nearly 2,000 people. Although the public is invited to come, most of the audience is made up of family and friends of the players.

The Friends of the Orchestra award is given each year to someone in the community who has been supportive throughout its history. This year marked the fifth year the concert would be held in the Performing Arts Center. Heiks said it immediately became clear Todd Heid should be honored for his contributions to the program.

“Heid Music has become a close partner in the dedication of Appleton music students,” Heiks said. “They handle much of our repair work. We have $3 million of inventory in instruments that needs upkeep and repair to keep them in use. “

Heiks said Heid Music also helps to provide instruments to students when the school runs out of instruments to supply.

“I give Todd a call and he’s able to turn them right around and get them turned over to the students right away,” Heiks said. “Heid Music is quite a force in music education in the state and I feel very lucky to have them in our town.”